Hi Westport homeowners!🌟
I’m super excited to share that I just sold 9 Rocky Ridge Road in Westport for an amazing hundred and sixty thousand dollars over its $1.1 million asking price—13% above the Zestimate (Zillow estimate) of the home’s value.🏡💰
I’ve always been super candid about my skepticism towards those valuations, and anyone who follows my content knows how I feel about Zestimates.🤔Yet it’s undeniable that Zestimates hold a lot of influence, in today’s fluctuating market, where some homes sell for more and others for less.📉
It’s crucial to remember that while comps guide pricing, competition determines the value. The key to maximizing your home’s market value is creating a marketplace that drives competition. Here’s how we achieved this remarkable outcome:💡
Since this home was part of an estate, the process was a bit more complicated and took a little longer to get on the market. Once everything was in order, we had the property professionally cleaned, painted, and staged to ensure it looked its best. ✨🛋️High-quality videography and photography captured the home’s features to appeal to every prospective buyer.📸
We also had a professional floor plan created—a must-have, especially since a third of our buyers come from New York City, where floor plans are standard.🏙️📏 Once the home was ready, it was strategically positioned on the market to generate maximum interest.
This included a professional video, eight targeted social media posts that garnered hundreds of views across YouTube, Instagram, LinkedIn, and Facebook, and significant email marketing to all the top agents in the area, building momentum before the listing even went live.🚀
As a result, we secured over 30 private showings thanks to our professional marketing plan and team of experts, along with three open houses that provided additional exposure for the property.🏠🔑
Ultimately, this led to over 10 offers, creating a competitive multiple-offer situation. The seller accepted a strong offer where buyers waived all contingencies, providing even greater certainty to the seller.✅
The result? An additional hundred and sixty thousand dollars over the asking price and significantly above Zillow’s estimate.🙌
📲If you’ve been considering selling your home or know someone who could benefit from a strategy like this, feel free to call, text, or email me.
The same results could be achieved for you!
Judy Michaelis
